NOVEMBER 12, 13 & 14
Taught by SGF Editor Allan Nation and SGF Columnists Carolyn Nation and Joel Salatin
This Grazier’s Marketing School is designed for those graziers who want to double their dollars per animal by capturing the other 50 percent of the consumer’s meat dollar. This school will cover the advantages and disadvantages of many forms of direct marketing.
Joel Salatin is the guru of direct marketing and has a lifetime of advice to give you. Carolyn Nation will teach men the nuances of how to market to women and vice versa and Allan Nation will make sure all of this advice makes good economic sense. A major emphasis of this school will be on avoiding deadbeat customers and negative cash flow situations.
Some of the marketing venues that will be covered are:
- Meat Buying Clubs
- On-farm Stores
- On-farm Heritage Food Events
- Cooking Schools
- Restaurant Sales
- Farmers' Markets
- Festival Marketing
- Internet Marketing including website, blogs and links
- Piggback Product Marketing
There is a sequence of venue and products with which you should start your marketing efforts. We’ll show you how to avoid the costly mistakes most new direct marketers make and how to possibly turn your present distribution costs into a profit center. Also covered will be abattoir issues, frozen versus chilled meats, product sampling, risk management and government regulations.
This Grazier’s Marketing School is limited to only 26 people. The tuition is $850 and this includes the $100.00 nonrefundable, nontransferable deposit (see refund policy bleow). You will receive hotel information by phone from our office upon registration. The tuition does not include lodging or all meals. The Grazier’s Marketing School will begin at 8:30 AM on Wednesday,November 12th and end at 12 noon on Friday, November 14th.
Refund Policy: There will be no refunds issued with less than 14 days notice before the event. Any refund issued will be in the form of a check from The Stockman Grass Farmer and will be less the $100.00 nonrefundable, nontransferable deposit.
For more information you can contact The Stockman Grass Farmer at 800-748-9808 or 601-853-1861.